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Social Media and the Customer Relationship

A recent report from Gartner says that worldwide enterprise social software revenue is on track to total $664.4 Million in 2010. This is a 14% increase on 2009 with a forecast growth for 2011 of 15.7% giving an expected revenue of around $769 million.

The use of social software to drive business is well knowm however take up is supprisingly slow. A Forbes article on “The Future of Selling: Its Social” states that although many U.S companies claim to have a social media strategy, only 9% of U.S salespeople have training in using social media for sales.

The … Continue Reading