Social Media and the Customer Relationship
Tags: CRM, CRM 2011, facebook, integration, social media, twitter
A recent report from Gartner says that worldwide enterprise social software revenue is on track to total $664.4 Million in 2010. This is a 14% increase on 2009 with a forecast growth for 2011 of 15.7% giving an expected revenue of around $769 million.
The use of social software to drive business is well knowm however take up is supprisingly slow. A Forbes article on “The Future of Selling: Its Social” states that although many U.S companies claim to have a social media strategy, only 9% of U.S salespeople have training in using social media for sales.
The … Continue Reading